Who's Behind the Copy? Anne Flentgen Rich, Pasley Communications AmeriClean Newsletter - December 2008 / January 2009
Anne Rich has written for the AmeriClean newsletter for the past year. “I love AmeriClean,” she says. “It’s great to see integrity at work in business—that makes copywriting and marketing worthwhile.”
Based in Hagerstown, Pasley Communications specializes in copywriting and marketing for any business, large or small, and Anne writes not only newsletter copy, but also brochures, annual reports, search engine-optimized Web content, press releases and CEO speeches.
“When it comes to business communication, the customers—the readers—are most important,” she says.
Pasley Communications also offers training for employers who’d like to improve company writing skills, as well as graphic design services.
Anne’s experience in business-to-business communication includes work for Editorial Experts, Inc., an Alexandria, Va. company that accepts only 7 percent of 3,000 applicants each year. She’s served clients ranging from the World Bank and 4-H to small start-up companies. She’s also taught writing at Bowie State University and Northern Virginia Community College and earned an M.A. in English at Georgetown University.
Anne named her company after her grandmother, Daryle Pasley, who was a great storyteller.
“That’s what marketing is about—telling great, compelling, stories with integrity,” says Anne. “A company like AmeriClean makes that easy.”
